Neitizens have taken their crusade a notch higher calling on Africa’s top beverage company Coca – cola to sponsor the four year – old Baringo girl.
A photo of the four – year old girl wearing a traditional ragalia while enjoying 500ml bottle of Coca-Cola soda went viral on social media with majority of neitizens calling on Coca-Cola to consider having the young girl as their brand ambassador.
But even after it had come clear that it was impossible for the company to use the little girl as brand ambassador, Neitizens are seemingly not settled this time calling on Coca- cola to sponsor the Baringo girl as a way of appreciating the creativity.
“Having recognized that sugar – sweetened drinks contribute to health problems, Coca – cola has never advertised on children’s television and has pledged not to market those drinks to children 12 years old and under.” Read the report.
The reaction comes after a hot debate sparked on social media about the company’s possibility of having the photos for advertisement.
It's #AfricaDay2020 guys, let's all celebrate this Baringo born Queen of Coca-cola, the girl of the year, the girl who has made us forget about this pandemic. Can i have uncountable retweets🔁 for her pals, let's show her some love. ❤#RutoWantedToKillUhuru pic.twitter.com/UKaAVJVvKJ
— DUAL CHROMOSOMES 🇰🇪 (@FellMentKE) May 25, 2020
What is her name again? Very encouraging to have on Coca-Cola's huge billboards. She should be the cocacola girl from baringo county and as such, the multinational should take her to school,build a nice house for her parents and employ some of her relatives starting with family pic.twitter.com/sZCj1JOrRw
— Elijah Okemwa (@elijahnokemwa) May 25, 2020
Renowned blogger Robert Alai challenged those who were busy calling on Coca – cola to consider running advitersment with the photos saying that it would be a breach of law and that the company cannot let it happen.
Celebrating a kid getting hooked to poisonous soft drinks is one of the most stupid ideas.
Coke itself knows the legal challenge it will face if it were to put a kid on Coke promotional materials.
Sodas are poisonous and lead to many health complications. Wake up!! pic.twitter.com/BDOFE5QWHN
— Robert Alai (@RobertAlai) May 25, 2020
Alai’s sentiment was backed up by a number of neitizens.
Beautiful shots. They work perfectly with Coca Cola's 'Taste The Feeling' slogan; Unfortunately, there isn't much @CocaCola can do about it. Hopefully, other softdrink companies will come through. pic.twitter.com/ao04Oel6qN
— Kiigen K. Koech (@KiigenKoech) May 25, 2020
With some designing coca – cola adverts with the pictures, the issue sparking hot debate on in social media.
One of the adverts designed by Neitizens.|PHOTO COURTESY|
A good number of neitizens are calling on the company to consider sponsoring the young girl with others calling on Coca-Cola to help the photographer who was behind the amazing work.
We have not yet established whether or not the company is in talks with the photographer though rumours has it that the middle – aged man may land a lucrative job in Coca-Cola company.